Jewelry & Fine Accessories

Email retention
built for jewelry brands.

Top-quartile jewelry brands drive 28–32% of revenue from email. Most brands sit at 11%. The gap isn't your list size — it's the flows you don't have.

A $1M jewelry brand at 11% email revenue share is leaving $170K–$210K/year on the table
Audit my store free → See the $299 build
Jewelry Email Benchmarks
Where top jewelry brands actually perform
41%
Average Open Rate
Top-quartile jewelry brands. Industry avg: 38.1%
4.8%
Click Rate
Top-quartile. Industry avg: 3.2%
$1.84
Revenue Per Email
Top performers. Industry avg: $0.67
+21%
Email Revenue Share Lift
Avg gain after flow rebuild. 11% → 28–32% share
Vertical Intelligence

Why jewelry email is different

Generic email flows fail jewelry brands because they assume commodity purchase behavior. Jewelry doesn't work that way.

💎
Gift-buyer vs. self-purchaser segmentation
30–40% of jewelry purchases are gifts. A welcome series that doesn't segment gift-intent sends the wrong message to half your list. We build separate tracks: gift buyers need occasion prompts, urgency, and gifting confidence. Self-purchasers need aspiration, product depth, and investment framing.
📸
Photography weight & visual trust
Jewelry converts on visual trust, not copy hooks. The abandoned cart sequence that works for apparel falls flat for a $320 pendant because the buyer is stalling on the product photography, not the price. Our flows are structured around leading with imagery and using copy to reinforce what the photo already did.
📅
Occasion-driven send timing
Valentine's Day, Mother's Day, and the holiday window drive a disproportionate share of jewelry revenue — up to 40% for some brands. We build occasion-aware browse abandon and winback sequences that surface relevant products at the right moment, not just at the next send date.
Case Study
Fine Jewelry · $1.4M Revenue

Lumière Atelier went from 11% to 28% email revenue share in 90 days

A fine jewelry brand with strong organic traffic and solid Klaviyo list — but no flows beyond a basic welcome email. Email was an afterthought. Then it became their second-largest channel.

The brand had a 28K subscriber list, $320 average order value, and a seasonal spike around Valentine's Day and Mother's Day — none of which were being captured in email. Cart abandonment ran at 74% with no recovery sequence.
Email revenue share climbed from 11% to 28% of total revenue
AOV on email-sourced orders increased 41% (gift segmentation)
Repeat purchase rate jumped from 9% to 19% within 6 months
Occasion-based flows captured $38K in Valentine's window alone

Read full breakdown →
+$238K
Additional annual email revenue
3 flows built: Welcome, Abandoned Cart, Browse Abandon
Gift-buyer segmentation in Welcome Series
Klaviyo-ready JSON delivered in 9 days
One intake form, one round of revisions
Fixed-Price Builds

Done-for-you flows for jewelry brands

One intake form. HTML + Klaviyo-ready JSON delivered in 5–10 days. No retainer, no monthly fee.

Welcome Series
Welcome Series Build
Built for jewelry brands — gift intent detection, occasion-based triggers, AOV-aware upsells woven into the first 3 emails.
$299 one-time
5-business-day turnaround
  • 3 emails in your brand voice
  • Gift-buyer vs. self-purchaser tracks
  • HTML + plain-text exports
  • Klaviyo JSON included
  • Subject lines + preview text
  • One revision round
Book a Strategy Call →
Abandoned Cart
Abandoned Cart Build
Handles high-consideration buyers — re-engagement copy calibrated for $150–$500+ purchase decisions, not impulse products.
$299 one-time
5-business-day turnaround
  • 3 emails at 1h / 24h / 72h
  • High-AOV buyer psychology
  • Visual-first email structure
  • Klaviyo-ready JSON
  • Subject lines + preview text
  • One revision round
Book a Strategy Call →
Most Popular Save $98
Core Three Bundle
Complete retention stack for jewelry brands — welcome, abandoned cart, and post-purchase in one build.
$799 one-time
10-business-day turnaround
  • All three flows above
  • One intake form for all three
  • Consistent brand voice across 10 emails
  • Klaviyo JSON for all flows
  • Subject lines + preview text
  • One revision round per flow
Book a Strategy Call →
Free Email Audit

See your jewelry brand's
email scorecard in 60 seconds

Drop your Shopify URL. We'll scan your site, detect which flows you're running (or missing), and score your email stack across 6 dimensions — with a dollar-gap estimate for your revenue tier.

Free, always
No Klaviyo login
Results in 60 seconds
Lumière Atelier
lumiereata.myshopify.com
C+
Welcome Series
D
Abandoned Cart
F
Post-Purchase
C
Browse Abandon
F
List Hygiene
B
Estimated gap: $18,400/year in recoverable email revenue
FAQ

Jewelry-specific questions

Do you work with handmade jewelry brands under $500K?
+
Yes. The flows work for any Shopify jewelry brand with an active email list — the dollar-impact scales with your revenue, but the mechanics are the same whether you're at $200K or $2M. We've built for everything from studio jewelry makers to multi-location fine jewelry brands. The intake form captures your brand voice and price point so the copy doesn't read generic.
Can you write for both fine and fashion jewelry price points?
+
Absolutely — these are different buyer psychology problems and we write them differently. Fine jewelry ($200+) needs trust-building, craftsmanship language, and high-consideration framing. Fashion jewelry ($30–$80) needs impulse urgency, trend framing, and volume-over-CLV mechanics. The intake form captures your price point and we write accordingly. You can also mix — some brands have both entry-level and premium lines.
How do you handle the gift-buyer vs. self-purchaser split?
+
In the Welcome Series, we include conditional content blocks that adjust based on signup source (gift page visitor vs. main site) or can be triggered by Klaviyo conditional splits. For brands using Klaviyo's dynamic content, we build the gift and self-purchaser tracks as separate branches in the same flow. For simpler setups, we write a single series that speaks to both motivations without feeling split-personality about it.
Do the emails include product photography guidance?
+
We provide image placement recommendations in the HTML template — which hero image placement converts best for jewelry, how to structure product grids in cart abandonment emails, and how to handle "product on model" vs. "product on surface" in welcome series. We don't source or produce photography, but every template we deliver is structured to let your photography do the selling.
What if I'm not on Klaviyo yet?
+
All deliverables include HTML + plain-text exports that import into any major ESP (Mailchimp, Omnisend, ActiveCampaign, Drip). The Klaviyo JSON is a bonus — not a requirement. That said, Klaviyo is the best platform for the flows we build, and if you're not on it yet, the audit report includes a migration recommendation if it makes sense for your revenue tier.
Design Craft — Built for Wild Roman

What a professional email build actually looks like

Real email designs built for Wild Roman — a premium skincare brand. The typography, hierarchy, and conversion structure are what we bring to every build across every vertical.

Wild Roman · Welcome Email
WILD ROMAN
Ritual Skincare
Welcome to your skin ritual.
You've just joined a community that believes skincare should feel like a ceremony — not a chore. Here's where to start.
Founder's Reserve Serum
Bestseller · Most-loved intro product
$68
Shop the Collection →
Wild Roman · Unsubscribe · View in browser
Welcome Series · Email 1
Built for Wild Roman
Wild Roman · Cart Recovery
WILD ROMAN
Cart Recovery
You left something behind.
Your cart is still waiting. Your ritual is one step away.
Ritual Face Oil — 30ml
3 left in stock
$94
Complete Your Order →
Wild Roman · Unsubscribe · View in browser
Abandoned Cart · Email 1
Built for Wild Roman
Wild Roman · Post-Purchase
WILD ROMAN
Order Confirmed
Your ritual is on its way ✓
Here's how to get the most out of your order from day one.
HOW TO USE YOUR SERUM
1
Apply to clean, slightly damp skin
2
3–4 drops, warm between palms first
3
Press gently — don't rub
Track Your Order →
Wild Roman · Unsubscribe · View in browser
Post-Purchase · Email 1
Built for Wild Roman

Every build includes design like this — for your brand, in your voice.

Get a build like this →
Design Craft — Built for Lumière Atelier

Fine jewelry email. Every touchpoint as considered as the piece itself.

Real email sequences built for Lumière Atelier — a premium jewelry brand. The editorial copywriting, gift-occasion triggers, and high-AOV conversion architecture are what we deliver for every luxury jewelry client.

Lumière Atelier · Welcome Series
LUMIÈRE ATELIER
Fine Jewelry · Handcrafted
Welcome to Lumière. A piece made just for you.
Every Lumière piece is handcrafted by artisans who've spent decades perfecting their craft. Here's how to care for yours — and what to discover next.
Solstice Pendant — 18K Gold
Handcrafted · Conflict-free diamond
$680
Explore the Collection →
Lumière Atelier · Unsubscribe · View in browser
Welcome Series · Email 1
Built for Lumière Atelier
Lumière Atelier · Cart Recovery
LUMIÈRE
Reserved for you
Your piece is waiting to be claimed.
Fine jewelry takes weeks to create. We've set this piece aside for you — but we can't hold it past this weekend.
Crescent Ring — 14K Rose Gold
Size 6 · Pavé diamond setting
$420
Claim My Piece →
Gift wrapping included · Free tracked shipping
Lumière Atelier · Unsubscribe · View in browser
Abandoned Cart · Email 1
Built for Lumière Atelier
Lumière Atelier · Gift Occasion
LUMIÈRE
Anniversary Edition
Their anniversary is 14 days away.
Give something they'll wear every day — a piece that means something. We've curated three options at every budget.
Solstice
$280
Crescent
$420
Étoile
$680
Find the Perfect Gift →
Lumière Atelier · Unsubscribe · View in browser
Gift Occasion · Email 1
Built for Lumière Atelier

Fine jewelry email built for editorial quality, occasion triggers, and high-AOV conversion.

Get a build like this →