Benchmarks, formulas, checklists, and data studies for DTC brands on Shopify.
No fluff. No vague "best practices." Just actionable data.
Open rates, click rates, conversion rates, and revenue per recipient — broken out by vertical (jewelry, apparel, skincare, beauty, wellness) with our 2026 commentary.
The exact math behind "~$X/mo on the table." Walk through 3 example stores at $500K, $1.5M, and $5M revenue and calculate your own gap.
Length distribution, spam trigger frequency, and vertical-specific patterns — the full data study behind the Subject Line Grader.